On The Road

Five things we’ll remember from ABE 2018

March 22, 2018

We were delighted to be back at this year’s Accounting Business Expo (ABE), held in the ICC, Sydney. The event is bigger and brighter each year and represents a real opportunity to learn from key influencers, mingle with like minded professionals and meet prospective new clients. As an exhibitor, and with so much to see and do, it was certainly a busy two days. We had plenty of highlights and memories to take home with us, here are five of them.

Attending the keynote from MYOB

MYOB’s CEO, Tim Reed, took centre stage on the opening morning, to share his insights on the ‘fourth industrial revolution’. That is, the technologies ‘reinventing’ the way SMEs operate, and positively impacting their ability to grow and compete, including AI, machine learning, data analytics and virtual assistants.

Browsing new tech in the Expo Hall

It was great to check out the innovative offerings from the other 150+ firms exhibiting at the event. Following a pitstop at the free massage station (courtesy of Thomson Reuters!), we also took the opportunity to catch up with some of our partners including Xero, QuickBooks, MYOB and Sage, and to hear the latest news from them.  


‘Matchmaking’ was a new addition to this year’s agenda and a great success. It allowed us to be matched with other attendees, and with those who had marked us as a ‘must-see exhibitor’. Meeting with businesses who had already heard about us made for some fruitful discussions. And it was interesting to hear the perceived challenges these firms are facing, and how they are solving them through back office reorganisation and the strategic application of the right technologies.   

Catching up with friends and customers

And as well as making new contacts, it was great to catch up with old friends too! ABE is an essential date in the diary for many, so we saw plenty of familiar faces over the two days and during those conversations, we valued hearing feedback of how users have implemented AutoEntry, and their experiences in using the solution with colleagues and clients alike.

Speaking to 100s of firms about eliminating manual data entry

In this Digital Age, it’s become impossible to run any type of business efficiently without relying on technology to automate processes, save time and cut costs. So we were delighted to speak to so many forward looking firms, already using technology to help propel growth. When running a small business, it’s important to focus as much time as possible on the issues that really matter, such as cash flow, hitting targets and retaining customers. Those firms who are dominating their industry, are those who are freeing up their day by reducing unnecessary paperwork and letting smart tools manage the books.

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