For the Accounting Luddites out there… loyalty won’t pay the bills

Let's be honest, changing accounting firms can be a painful experience. Your customer could be with you for years and you may have won their trust, but if your customer is made an offer they can't refuse by a competitor that does all of the things that you do and more, and the result is a lot less work for them... then your relationship with that customer might get tested and you might not like the result :(.